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Wednesday, November 7, 2018

Assignment 15: Entertainment or Popular Culture

'Shrek' returning to the big screen in Illumination Entertainment reboot.

Image via io9

Everyone's favorite green ogre will be returning to theaters soon. 'Shrek', along with 'Puss in Boots' are both being rebooted by Illumination Entertainment, the film studio behind 'Despicable Me', 'The Secret Life of Pets', and most recently 'The Grinch'.

Chris Meledandri, the founder and studio head of Illumination is taking on the new projects following Comcast's purchase of DreamWorks in 2016. Meledandri plans on reuniting the original voice cast of 'Shrek' to help maintain the popularity of the original films. “When you look back on those vocal performances they’re awesome, and while you certainly could make a case for a complete reinvention, I find myself responding to my own nostalgic feelings of wanting to go back to those characterizations,” explains Meledandri.

Meledandri is trying to be careful with the reboot of the beloved ogre as it's very important to reach the high bar set by the original movies. “There’s a tremendous amount of fun to be had in that world, but it’s a high bar to find a story that’s truly world,” said Meledandri. “You want to find something in the narrative that really feels like a departure.”

Original story via Variety

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